The latest entry in The Estée Lauder Companies Inc.’s M&A column is Hollywood-based prestige skin care brand GlamGlow, known for its fast-acting treatment masks designed for instant camera-ready “red carpet looks.” The acquisition is expected to close in January 2015. Masks have proved to be a fast-growing and popular category in skin care this year.

GlamGlow was founded in 2010 by Glenn and Shannon Dellimore, and is a global multi-award winning brand, designed for men and women of all ages and skin types. It was originally known as “Hollywood’s Boutique Secret” for its ubiquity on Hollywood sets, and is now sold throughout numerous retail outlets.

The current GlamGlow line includes five mud-based facial skin mask products, formulated with a patented leaf-steeping technology. Each mask is specifically designed to address a specific skin care concern. This month, GlamGlow will launch a new range of “mud to foam” daily cleansers. Additionally, GlamGlow offers various limited edition products and gift sets.